If you build it, they will come...right? Actually, that was true at one time, but these days your are going to have to promote your web site if you expect to get any visitors. This is especially true if you run a commercial site and need to generate sales.

We do our best to distill our knowledge about web site promotion to save you the time and headaches of sorting through all the different aspects yourself.

What is Web Promotion?
Web site promotion is the process of attracting visitors, or customers to your web site.

When people refer to web promotion they are usually referring to the various types of online marketing (search engine optimization, link building, pay-per-click, etc.), however its important to note that most offline methods of marketing (magazine advertisments, billboards, radio commercials, etc.) can be used effectively in a web site promotion strategy.

In order to keep this guide simple and easy to digest we only cover the affordable types of online site promotion, but you should keep offline methods in mind, especially if you are already using some. Combining the two while creating your site promotion strategy can be quite powerful.